Packaging
Packaging Design is more than just wrapping—it’s your brand’s first handshake with the consume
Product Brief
Packaging Design is more than just wrapping—it’s your brand’s first handshake with the consumer. Whether it’s seen on a shelf, unboxed at home, or shared on social media, great packaging tells a story and creates an experience.
We create packaging that’s not only visually stunning but also strategically aligned with your brand, functionally sound, and designed to perform across all touchpoints—retail, D2C, e-commerce and beyond.
What is Packaging Design?
Packaging Design is the process of visually and structurally designing your product’s outer and inner packaging in a way that reflects your brand identity, meets functional needs and creates consumer impact.
We develop a cohesive design system that extends across your product range and communicates consistently while adapting to variants, SKUs, and product lines.
Who is it for?
D2C and retail brands launching new products
Startups looking to create strong shelf presence
Brands with multiple SKUs or product variants
Businesses expanding into new categories
Marketing or product teams seeking a strategic packaging partner
What We Offer
Packaging Scope | Details |
|---|---|
Master Design (First SKU) | Complete visual system for a product range. Includes 2 directions to choose from. |
Primary & Secondary Packaging | Packaging for product unit (jar, bottle, tube) and external (box, sleeve, pouch) |
Variant Adaptations | Adaptation of the master design to different SKUs, flavours, sizes, or product formats |
Subsequent Master Designs | Unique master packaging for additional product ranges or categories |
Packaging Assets | Color charts, usage tips, icons, illustrations, ingredient info, label details |
Technical Files & Print Specs | Final production files, dielines, Pantone codes, material guidance |
How We Do It (Methodology)
Each stage blends creativity with functionality to ensure form meets performance:
Discovery & Research
Understand your brand, product goals, competitors, and consumer behaviorStrategy & Conceptualization
Define the packaging narrative, tone, structure, and directionDesign Development
Design two distinct creative routes. Finalize one with feedbackTechnical Detailing & Prototyping
Finalize dielines, material specs, mockups, color finishes, and iconographyFeedback & Refinement
Collaborate with your team to refine designs, visual details, and regulatory elementsFinal File Delivery & Production Support
Deliver production-ready files and offer support during printing & manufacturing
Timeline
Item | Estimated Duration |
|---|---|
Master Design (First SKU) | 6–8 Weeks |
Variant Adaptations | Based on complexity |
Subsequent Master Design | 4–5 Weeks |
Scope of Work
Brand immersion and packaging discovery
Creative direction and concept presentation
Design of primary and secondary packaging
Development of 2 distinct design routes
Design refinement and adaptation for approval
Technical file creation with dielines, finishes, print specs
Optional production coordination and printer support
What You Get
Deliverable | Details |
|---|---|
Master Packaging Design | Finalized hero SKU packaging system in 2 directions (1 selected for final design) |
Packaging Design Assets | Color palettes, textures, design motifs, layout system |
Print-Ready Files | Final artwork files in correct formats, dielines, and Pantone references |
Variant Adapt Files | Adapted designs for additional SKUs, sizes, or formats (if applicable) |
Production Support (Optional) | Guidance with vendors/printers on materials, mockups, finishing, and QA |
Benefits
Packaging that looks great and performs across platforms
Strategic systems that adapt to future variants and ranges
Improved shelf presence and consumer recall
Production-ready files that reduce time-to-market
Increased brand consistency across product formats and categories
We rise together!
Work with us
If you’re interested in working with us, please do share your details and brief here. Just a headsup, our team will take a few days to get back to you!
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