Design for Web
Your website is your brand’s digital home
Product Brief
Your website is your brand’s digital home the space where first impressions are formed and long-term perceptions are shaped. Our Design for Web service ensures that your online presence looks, feels, and performs exactly how your brand should.
We help you design high-impact, on-brand web screens that translate your identity into digital form whether you're building a homepage, landing page, product story, or portfolio showcase. The goal is not just visual appeal, but a cohesive, strategic user experience that performs across devices and platforms.
What is Design for Web?
Design for Web is the process of creating the look, feel, tone and design structure for how your brand appears online. It’s not just about layout—it’s about creating intuitive user journeys, brand-aligned visuals, and meaningful experiences.
Our focus is on designing the key pages and systems that set the direction for your entire digital presence, ensuring that any development team or partner can carry your brand forward with clarity and consistency.
Who is it for?
Startups and brands building or revamping their websites
Businesses working with development partners who need design direction
Product companies wanting high-conversion landing pages
Creative agencies seeking branded digital visuals
D2C brands focusing on product storytelling and UX
What We Offer
Component | Details |
|---|---|
Website Style & Direction | Stylescapes and moodboards to define tone, color palette, typography, and digital look/feel |
Design of Key Website Screens | Typically 2–4 core screens (Homepage, Product Page, Landing Page, etc.) |
Imagery & Visual Asset Design | Custom banners, web-friendly visuals, and branded content graphics |
On-Brand Copywriting | Optional service to write key content for featured pages, headlines, and CTAs |
Illustrations & Iconography | Custom icon sets, illustrations, or micro-visuals aligned with the web style |
Developer Handoff Kit | Organized design files, UI guides, font info, and image assets ready for implementation |
How We Do It (Methodology)
We blend strategy and aesthetics to build a website that both looks and works beautifully:
Discovery & Briefing
Understand your business, objectives, content needs, and digital behavior expectationsVisual Direction & Stylescaping
Create moodboards, stylescapes, and direction boards to align on visual languageWireframe & Design Development
Design key screens with layout, structure, hierarchy, and interactivity in mindVisual Asset Development
Craft banners, imagery, icons, and optional illustration styles that fit your systemDeveloper Handoff
Deliver production-ready files with all specs, organized assets, and clear usage guidance
Timeline
Phase | Estimated Duration |
|---|---|
Discovery & Visual Direction | 1–1.5 Weeks |
Key Screen Design Development | 2–3 Weeks |
Asset Creation & Copywriting | 1–1.5 Weeks |
Final Handoff | 1 Week |
Total Duration | 4–6 Weeks |
Scope of Work
Brand immersion & web UX objective setting
2–4 designed screens (typically homepage, landing page, or product page)
Typography, color, and style direction
Copywriting for 2–3 key screens (optional add-on)
Visual asset creation (banners, icons, image styling)
Final delivery of layered files (Figma, XD, or Sketch) + guidelines for developers
What You Get
Deliverable | Details |
|---|---|
Web Stylescape & Direction Deck | Visual roadmap for how your brand looks and feels online |
Designed Key Screens | Fully designed, responsive-ready page layouts (2–4 screens) |
Custom Visual Assets | Web-friendly images, banners, icons, or illustrations aligned with brand tone |
Copy for Key Pages (optional) | Short-form, high-impact web copy for hero sections, product blurbs, or calls-to-action |
Developer Handoff Kit | Organized files with naming conventions, font info, image exports, and guidelines |
Benefits
A clear, aligned digital expression of your brand
Improved first impressions and user experience
Developer-friendly designs ready for seamless implementation
Visual consistency across your online presence
Greater confidence in launching or refreshing your website
We rise together!
Work with us
If you’re interested in working with us, please do share your details and brief here. Just a headsup, our team will take a few days to get back to you!
© 2025 Lightbugs. All Rights Reserved.