Product Info

Brand Style Development is a structured and strategic process to define how your brand looks, feels and communicates—creating a unique, consistent and memorable identity across all media.

What is Brand Style Development?

Your brand is more than just a name or a logo—it’s the way it speaks, the way it feels, and the way it connects with people. Every touchpoint, from your social media posts to your advertisements, website, and packaging, should reflect a cohesive and well-defined identity.

Without a strong brand style, businesses often face inconsistency in their advertising & marketing, leading to weak recall and diluted messaging. Our Brand Style Development service ensures that your brand has a clear, structured and recognisable identity that works across all platforms. This approach allows you to maintain visual and communication consistency. Once established, this style guide becomes a blueprint, making it easier for your advertising agencies and internal teams to execute advertising and marketing strategies without straying from the brand’s core essence.

Who is it for?

• Growing businesses that want a refined, professional and memorable brand identity.

• Brands looking to maintain consistency across digital, print and advertising platforms.

• Companies planning for long-term advertising & marketing growth without losing their core identity.

• Marketing teams and agencies – Establish clear brand guidelines so that all creative and advertising efforts align seamlessly.

What We Offer:

1. Visual Language for Communication

2. META (Instagram, FB) Look & Feel

3. Brand Key Visuals (Design Assets)

4. Offline Retail Creatives (in-store branding, posters, banners and other retail touchpoints etc.)

5. Online Marketplace Creatives (Web covers, YouTube covers, Podcast covers, etc.)

How We Do It

We follow a structured roadmap to create a lasting brand identity:

1. Brand Discovery –
   We dive deep into your brand’s DNA, understanding its purpose, values, vision, mission, target audience and market positioning.

   
   

2. Research & Insights –
   Analyzing your industry, studying competitors, and identifying trends to carve out a unique space for your brand.

   
   

3. Strategy & Stylescaping –
   Defining the brand’s creative direction through mood boards, visual storytelling and concept development.

   
   

4. Brand Style Guide Development –
   Creating a detailed guide that defines your brand’s colours, fonts, layouts, design elements, templates and messaging tone.

   
   

5. Application Across Platforms –
   Implementing the brand style into key marketing touchpoints like Print Ads, Social Media Creative Templates, Key Visuals or Posters, Website covers etc.

   
   

6. A/B Testing –
   Testing different styles to see what resonates best with your audience.

   
   

7. Asset Development –
   Designing a full set of brand assets (Approx. 30-36 visuals) that reflect the finalized style.

   
   

8. Handover & Execution –
   Delivering all guidelines and assets, empowering your team or advertising agency to implement the brand style seamlessly.

How Much time does this take?

The Brand Style Development process takes 5 to 6 Months, divided into structured phases to ensure a smooth and effective transformation.

Scope of Work

1. Research & Investigation

2. Strategy & Conceptualization

3. Copywriting

4. Design

5. Social Media Handling (for posting)

What You Get (Final Deliverables)

1. Comprehensive Brand Style Guide – A complete brand manual detailing fonts, colour schemes, design rules, tone of voice and messaging guidelines.

2. Custom Brand Assets (Approx. 30-36 visuals) – Professionally designed creatives for social media, print and digital marketing, ensuring a cohesive brand presence.

3. Guidance for Future Expansion – Suggestions for scaling the brand style in case of business growth or expansion into new markets.

The Benefits?

1. A strong, professional, and recognizable brand identity.

2. Seamless brand consistency across all platforms.

3. Effortless execution for marketing teams and agencies.

4. Stronger brand recall and customer trust.

With a well-defined brand style in place, you never have to worry about scattered visuals or mixed messaging again. This service ensures that your brand looks and feels unique, powerful, consistent and instantly recognizable—across all media, at all times.