Product Brief

Markets evolve, audiences shift, and expectations rise. Even strong brands need to adapt to stay relevant. A Brand Refresh is not a total reinvention—it’s a strategic upgrade. It helps you realign, refine, and recharge your brand so it feels fresh, consistent, and fit for the future.

At Lightbugs, we help brands rediscover their essence and express it with clarity and confidence. Whether it’s tightening your visual identity, updating your tone of voice or refining how you show up across platforms—we make sure your brand grows with purpose, not confusion.

What is a Brand Refresh?

A Brand Refresh is a strategic redesign and recalibration of your brand identity. It’s about updating what’s outdated, realigning what’s misaligned and amplifying what’s working without losing the core that makes you, you.

It can include tweaks to your logo, colour palette, typography, brand voice, messaging, visuals or website—depending on what needs evolution. Think of it as a brand health check + creative update, backed by insight and strategy.

Who is it for?

• Brands that feel outdated or visually inconsistent

• Growing businesses that have evolved but their brand hasn't kept up

• Companies expanding into new markets, products or audiences

• Teams seeking stronger alignment in visual and verbal identity

4. What We Offer

5. How We Do It (Methodology)

1. Brand Discovery & Audit
   Understand what’s changed, what’s working, and what needs realignment

   
   

2. Market & Audience Review
   Identify how your brand is perceived vs. how it needs to show up today

   
   

3. Visual & Verbal Direction
   Build updated moodboards, style cues, and tone samples

   
   

4. Design & Messaging Refresh
   Refine your logo, type, colors, voice, and brand personality

   
   

5. Delivery
   Equip your internal and external teams with updated brand guidelines and assets

Timeline

Scope of Work

• Brand discovery and internal alignment

• Visual identity evaluation and refinement

• Messaging & tone update

• Design of refreshed brand assets

• Verbal identity and communication framework

• Final brand toolkit with updated guidelines and deliverables

What You Get

Benefits

1. Stay relevant in a changing market without losing your brand equity

2. Build consistency and clarity across your brand expressions

3. Align internal teams and external partners with a refreshed creative direction

4. Elevate your presence with a more confident and contemporary identity

5. Speed up marketing and design execution with a renewed brand toolkit